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6 ways to help businesses in your community thrive Small business owners faced the challenges of the past couple of years head-on. Nearly all re-evaluated their operations to accommodate new ways of doing business amid changing safety standards and local protocols, and many plan to make these changes permanent. Choose to Shop Local and Small Small businesses are ingrained in many local communities. When you choose to purchase from a small business, you’re directly supporting neighbors, friends and the people in your community. This support isn’t taken for granted by entrepreneurs; small business owners noted the importance of community support amid the pandemic. Also consider leaving a generous tip when you receive exceptional service – it can make a big difference for small business staff. Gift Local Keep the impact that your support could have on local community businesses in mind when shopping for gifts, whether they’re for loved ones near or far. For locals, a gift card to a nearby eatery or business such as a spa, salon or recreation center makes for a welcome gift that keeps your money local. When gifting those who live farther away, you can still benefit small businesses in your community by purchasing…

George Freeth (1883-1919) created the foundation of California beach culture by pioneering its two major activities: surfing and lifeguarding. His Native Hawaiian heritage and upbringing made him more progressive than most in the Progressive Era. At a time when women were not encouraged to compete seriously in sporting events, George Freeth taught them how to swim, row, dive, and surf. He entered them in state and regional tournaments even though their accomplishments were not officially recognized because the Amateur Athletic Union didn’t sanction women’s events until 1914. Freeth’s sense of beach culture always included women. He trained them hard and promoted their achievements. Although Freeth taught writer Jack London how to surf at Waikīkī in the summer of 1907, his work with women in many ways represents a counter-narrative to London’s hypermasculine stories of mastery and dominance in the surf. With some exceptions, Freeth’s egalitarian sense of wave riding — traditionally practiced by both sexes in Hawai‘I — was not the path that California surfers chose to follow in the decades after Freeth’s death. But it could have been. Freeth started coaching women soon after arriving in Venice in 1907. On Labor Day, 1908, two young swimmers known as the…

On this episode of the California Now Podcast, host Soterios Johnson learns about a few jolly ways to enjoy the h On this episode of the California Now Podcast, host Soterios Johnson learns about a few jolly ways to enjoy the holidays in the Golden State, from embracing the snowy vibes of the High Sierra to taking in the sparkling lights—and sparkling wines—of Sonoma County. First, Johnson talks to Sonoma Magazine Dining Editor Heather Irwin, who highlights four distinctive towns that boast all sorts of holiday fun. In Santa Rosa, for instance, visitors can skate on Snoopy’s Home Ice and then nosh on a seasonal favorite: tamales. Healdsburg, on the other hand, is a fantastic place to shop for hard-to-please people on your list and Petaluma is a Mayberry-like city that features abundant craft fairs and festive decorations. Next, Johnson connects with Vincenzo Giammanco, who is bringing actual snow—and more than one million twinkling lights—to Ventura and Del Mar. The producer of the Snow n Glow Holiday Festival says 70-degree temps and sunshine won’t melt the fun, so visitors can enjoy traditional winter activities like snow tubing and sledding, and they can even reserve a private igloo. Finally, Johnson chats with Brendan…