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Featured stories from Southern California Life Magazine

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Greater Palm Springs Convention & Visitors Bureau Kicks Off National Travel and Tourism Week With Town Hall and Volunteer OpportunitiesFeatured

‘Drive to Change Lives’ encourages Greater Palm Springs tourism community to give back Prior to the pandemic, tourism supported over 53,000 jobs in Greater Palm Springs and contributed $7.5 billion to the local economy. While the past year has presented extraordinary challenges, Greater Palm Springs and the tourism industry are turning the page to a new chapter with the start of National Travel and Tourism Week, May 2-8, an annual tradition that spotlights the collective strength of the U.S. travel industry. May is also Visit California’s California Tourism Month, which celebrates tourism and hospitality across the Golden State.  To showcase how the power of travel will drive recovery, the Greater Palm Springs CVB will host a virtual town hall meeting, led by President & CEO Scott White, on May 4 at 10 a.m. to provide updates on consumer sentiment, highlights of state and regional destination marketing plans, and updates on the CVB’s newest programs. Other town hall speakers include Lynn Carpenter, Vice President of Marketing of Visit California, Erin Francis Cummings, President & CEO of Destination Analysts and Nick Forro, President of AHL Palm Springs and SVP of the Seattle Kraken. Guests can RSVP to attend the virtual town hall meeting here.  Additionally, during the…

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Sylmar Earthquake 50 Years LaterFeatured

Destructive temblor marked turning point in the science of quakes This year marks 50 years since the 1971 Sylmar-San Fernando earthquake unleashed its fury on Los Angeles just after 6 a.m. The seismic waves began their destructive path seven miles beneath the earth’s surface, then traveled up at an angle and burst through the ground along a 12.5 mile stretch of the northern San Fernando Valley. “The 1971 quake woke California up to the real earthquake hazard that it had in its own backyard,” says Brian Olson of the California Geological Survey . “It exposed a lot of problems, it exposed a lot of weaknesses.” Renowned seismologist Dr. Lucy Jones tells Eyewitness News the Sylmar quake was the first time a major fault ruptured to the surface through homes in the Los Angeles area. “We saw all of these houses ripped apart,” says Dr. Jones. “It helped change the focus and made us realize that this is a big risk for Los Angeles in particular.” It left a mark on the Southern California landscape, pushing the Santa Susana Mountains up by about 6 feet. “The reason Southern California is a wonderful place to live is because of the earthquakes,” says Dr….

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Get Away Without Going AwayFeatured

5 Family Staycation Ideas That Won’t Break Your Budget Family vacations are a great way to bond and take a step back from the hectic schedules that accompany everyday life, but sometimes time or money (or both) make planning an elaborate trip a non-starter. However, a staycation – a vacation you take right in your hometown (or nearby) – can be much less expensive and fit into nearly any amount of available time with the added bonus of skipping out on potentially stressful travel. Consider these staycation ideas to take advantage of your local area’s attractions and prove you don’t have to go far to spend quality time together. Visit local landmarks. Just because it’s not a traditional vacation doesn’t mean you can’t pretend to be tourists. Start by visiting the places you recommend to friends and family from out of town or pick up a city guidebook to uncover hidden spots you may not even know exist. Make a plan to seek out historic sites, visit local landmarks like museums or try an out-of-the-way restaurant (or two) you’ve never eaten at before. Camp out in the backyard. Camping doesn’t have to be done far from home. In fact, it…

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in Destinations & Landmarks, Featured

An International Culture Tour Through Los AngelesFeatured

If you are fortunate to be in Los Angeles and are inclined to explore, you have a variety of different cultures right at your fingertips. The diverse Los Angeles culture is vibrant and inclusive and SoCal visitors can get a taste of its international flavor just by walking the bustling streets. Never been to China? No problem. We’ll bring China to you. Chinatown is located in downtown Los Angeles and has been since the 1800s. With the shops, the language, the smells and the sights, it is easy to believe you’ve flown thousands of miles, rather than a driven a short distance.

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Discovering Channel Islands National ParkFeatured

Just off the coast of Ventura is Channel Islands National Park, one of our richest, rarest national treasures.  Known as America’s Galapagos, the park’s five islands — Anacapa, Santa Cruz, Santa Rosa, San Miguel, and Santa Barbara — are treasure troves of history and recreation. It also includes some 2,000 diverse animal and plant species, 145 of which exist nowhere else in the world.

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in Destinations & Landmarks, Featured

Savoring San Juan CapistranoFeatured

San Juan Capistrano is blessed with ideal Southern California weather year-round. Originally tribal land occupied by the peace-loving Acjachemen Indians, the Capistrano Valley in Orange County has long been home to communities that love to celebrate the land, its culture and heritage. Hardly a month passes without one event or another marking the calendars of its residents and visitors near and far. As a historic destination and a charming community, a visit to San Juan Capistrano is a day of enrichment on many levels.

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