Fiestas Patrias

This annual mid-September event celebrates Mexican Independence Day and is produced by All Access Entertainment, L.A.’s leading Latino event organizer. Tens of thousands of revelers come to Olvera Street, the historic birthplace of Los Angeles, to celebrate their rich Hispanic heritage. A host of opportunities are available to meet your customers when you participate at the largest Latino festival in L.A. that celebrates this all-important Fiestas Patrias holiday. Many brands use this event to kick-off their Hispanic Heritage Month activities. Entertainment includes cultural music by Latin American artists and authentic food from local-area vendors. Carnival-style games with prizes are also available.