At their core, fashion photographs are made for consumption in magazines and advertising. They are intended to arouse desire in viewers, whether it be for beauty, style, or even the trendiest lip shade or haircut. To capture attention, fashion photographs perpetually shift style or approach in the face of social, political, and economic change. Icons of Style: A Century of Fashion Photography, 1911-2011, is the most comprehensive exploration of this phenomenon yet undertaken, featuring more than 160 fashion photographs alongside a selection of costumes, illustrations, magazine covers, videos and advertisements. Drawn from the Getty Museum’s photographs collection as well as significant loans, the exhibition presents the work of more than eighty photographers, illuminating the innovative aesthetic and technological changes in the field.