The Power Of The Playlist – How Restaurants Aim To Satisfy All The Senses
September 7, 2022
When Carlos Alzaola dips in and out of the various indoor and outdoor zones of the Cloverfield in Santa Monica and surveys the scene, a sixth sense tells the assistant general manager what sounds the crowd needs to subliminally enhance their dining experience. Restaurants still struggle post-pandemic and are constantly coming up with strategies to bring in new and returning customers. Because dining out is a multi-sensory experience, a huge amount of time, money and consideration is put into restaurant playlists. Many say that it makes the difference between one mimosa and a bottomless brunch. In addition to his regular…
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