The Shape One-Day Event Offers 26 Pop-Up Workout Classes Taught By A-List Fitness Stars Jen Widerstrom of “The Biggest Loser,”
Tone It Up Founders Karena Dawn and Katrina Scott, Jenny Gaither, Brett Hoebel and Lacey Stone
Entertainer and Activewear Designer for MPG Julianne Hough Will Lead a Workout Class with Her Trainer Astrid Swan
All Proceeds from Ticket Sales Benefit Movemeant Foundation
SHAPE, the leading millennial women’s active lifestyle brand with an audience of more than 43 million, presents the SHAPE Body Shop pop-up studio event on Saturday, June 18, from 9 a.m. to 5 p.m. at Hudson Loft in Los Angeles.
The one-day event features 26 pop-up fitness classes—including Flywheel, Pop Sculpt by Pop Physique and Cardio Capoeira—taught by top trainers like Astrid Swan, alongside her celebrity client Julianne Hough, Jen Widerstrom ofThe Biggest Loser, Tone It Up Founders Karena Dawn and Katrina Scott, Jenny Gaither, Brett Hoebel, Lacey Stone and SHAPE Fitness Director Jaclyn Emerick.
Celebrity trainer and nutritionist Harley Pasternak will also host a nutrition class.
In addition to the classes, the pop-up space features:
- An Athleisure Shop, where attendees can purchase items from select sponsors, MPG’s Julianne Hough Collectionof activewear, and boutique-based brands
- An “Eat Right” Café,where guests can enjoy light refreshments and build their own mix of snacks from SHAPE’s 2016 Snack Awards winners
- A SHAPE Sneaker Awards display, which will showcase winners from the brand’s 2016 Sneaker Awards and drive to purchase
- A “Sunblock Station”in the rooftop workout space offering samples of winners from SHAPE’s 2016 Sun Awards
- A branded photo boothincorporating the event’s #BossOfMyBody hashtag
- A branded locker room, where attendees can freshen up in between classes
The SHAPE Body Shop event series brings to life the magazine’s new “Body Shop” section, which serves as an all-in-one guide to helping readers achieve specific body goals – from stronger abs to all-over toning – through cutting-edge, expert-developed workouts from top trainers and complementary nutrition guides.
“The SHAPE Body Shop events offer a unique opportunity to experience the hottest fitness classes on the market in one day, under one roof,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “This is our ultimate SHAPE studio space come to life and, with the additional healthy food, fashion and beauty integrations, serves as a one-stop shop bringing together all of the brand’s core topics.”
Event sponsors include Casio, Dial, Geico, L’Oreal Advanced Haircare, Michelob Ultra, Neutrogena, Purely Inspired, Secret Deodorant, Stacey’s, ThinkThin and Vitafusion.
“This is the perfect opportunity for SHAPE to connect our advertisers with our most engaged consumers in a custom studio space dedicated to fitness and wellness,” says SHAPE Publisher Tim O’Connor.
To register, attendees must reserve tickets to individual classes online at https://donate.movemeantfoundation.com/checkout/register?eid=78508, for $10 per class. Space is limited, so participants are encouraged to register early.
SHAPE recently launched the “Love My SHAPE” body-confidence campaign dedicated to celebrating women of all shapes and sizes. To further support body-positive initiatives that make an impact, SHAPE has partnered with Movemeant Foundation on the SHAPE Body Shop series of events. The nonprofit, community-powered organization inspires young women to be confident in their bodies through mentorship, engaging content about health, nutrition and well-being, and financial grants that make fitness and physical movement a reality.
All ticket proceeds from the SHAPE Body Shop events will benefit Movemeant Foundation. For those unable to attend the events in Los Angeles and New York, or who want to continue the body-positivity momentum, SHAPE is kicking off a grassroots movement encouraging supporters to create or join fundraising teams to raise money for Movemeant Foundation on their own. SHAPE will also be supporting local SHAPE Body Shop events at studios and gyms across the country. For more information, or to donate, visit https://donate.movemeantfoundation.com/events/start-movemeant/e77302.
Join the SHAPE Body Shop conversation on social media through the movement’s hashtag #BossOfMyBody. For more information on the event series, visit http://shapebodyshop.com/.
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